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Our process has five clear stages: an initial call, setup, launch, weekly reporting, and ongoing content. We have designed it to be as clear and undemanding as possible, because we understand the pressures on your time. There is no complicated onboarding, no lengthy paperwork and no unnecessary hurdles — and it is the
same regardless of your trade.
to first read
retainer
update calls from Step 8
STEP 01 · Day 0
A 30–45 minute call before anything is proposed. We cover current lead flow and close rate, average job value, service area, what’s already been tried on ads, and what a good month looks like. It’s also where we check the fit is right — not every trades business is ready for paid lead generation.
Output: fit assessment + proposed retainer Owner: Louis
STEP 02 · week 1
Once they’re signed on, we get set up as their marketing partner rather than a vendor relaying instructions. Admin access to their Meta and Google ad accounts is handed over so campaigns are built and run directly from our side, along with the brand basics — logo, existing footage, reviews, pricing, service areas, and any offers they want to lead with.
Output: ad accounts connected Tools: Meta Business Suite
STEP 03 · week 1
Before any spend goes live, we build the click funnel every ad will point to. It asks what a receptionist would — job type, urgency, postcode, rough budget — so the client only gets notified about leads worth calling back. Tracking and pixels go on at the same time so future spend can be optimised against qualified leads, not raw clicks.
Output: funnel live, notifications wired to client Tools: Perspective
STEP 04 · week 1-2
An on-site filming day with the client’s team — vans, live jobs, before-and-afters, a few short interviews. The brief stays the same across every client: educational, occasionally funny, never a hard sell. This first shoot sets the content bank for launch; we come back to reshoot every 2–3 months to keep it current.
Output: raw footage bank Cadance: reshot every 2-3 months
STEP 05 · week 2
Raw footage is cut into a batch of ready-to-post assets — short-form ad creative, organic reels and posts, and a couple of longer pieces for the website. Captions, hooks and branding go on in the edit, and the client signs off on the batch before anything goes live.
Output: approved content batch
STEP 06 · week 2-3
Approved assets go up on the client’s ad accounts and organic channels. Organic keeps posting on a steady schedule between shoots so the profile stays active even in weeks without a fresh filming day — paid and organic run together, not one instead of the other.
Output: ads staged, organic queue live
STEP 07 · week 3
Budget is set against what the client can actually handle — job value, close rate, and the size of their service area — not a flat number picked in advance. Campaigns go live pointing straight at the qualification funnel, and spend is watched closely in the first few days so targeting and creative can be adjusted early.
Output: campaigns live, budget set
STEP 08 · week 4-5
It takes roughly 1–2 weeks of consistent spend for the ad platforms to optimise delivery and for a real read on cost-per-qualified-lead to emerge — judging performance before then is judging noise. Weekly calls with the client start here and run for the life of the retainer, covering lead volume, spend, and what’s working.
Output: first performance read Cadence: weekly calls begin
The retainer keeps running month to month: weekly calls continue on spend and lead quality, the funnel and creative get optimised against real qualified-lead data instead of guesses, and the client gets reshot every 2–3 months so the content bank never goes stale. Steps 4–8 are the cycle that repeats for the life of the client.
The ongoing relationship
This is the real strength of the approach. Once everything is established and running, it operates reliably in the background. You are free to concentrate entirely on the work you do best, while we concentrate on the marketing. Every month, we continue to refine and improve the results, ensuring your investment works progressively harder for you.
There are no restrictive contracts designed to trap you, no unexpected charges appearing on your invoice, and no hidden conditions in the small print. There is simply one clear monthly fee, and a dedicated marketing team working on your behalf as though your business were our own.
We use platforms such as Google Ads to help trades businesses reach potential customers who are actively searching for their services.
Our marketing process is designed specifically for trades businesses. We follow a clear and structured marketing process to help you attract more enquiries, reach the right customers and grow your business.
Our marketing process takes you through each stage, from planning and content creation to targeted advertising and lead generation.
Process — CTA
It all starts with a single free, no-obligation call.
