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The Problem: Understanding the Trade
Red Hot Trades is a marketing agency founded by Louis Newman, a qualified electrician with years in the trade — so he knows exactly what your business needs, not just what marketing textbooks say. That background is the whole point of the business, because most marketing agencies are run by people who have never done the work. They have never quoted a job, never waited weeks for an invoice to be settled, never stood in a customer’s home justifying a price. They talk fluently, charge generously, and rely heavily on terminology — yet they have little genuine understanding of the businesses they represent. Louis is also an ecommerce specialist who has spent years studying the art of marketing, and puts that expertise behind every campaign Red Hot Trades runs.
Louis has spent years on the tools. He has chased invoices that took months and repeated phone calls to recover. He has won jobs, lost jobs to cheaper competitors, delivered work he was proud of, and dealt with every kind of customer — the appreciative, the demanding, and the ones who scrutinise every detail before asking for a discount.
His own trade was electrical work, but he learned something important very quickly once he began helping other trades: the specific trade changes, yet the underlying realities do not. A plumber, a builder, a roofer, a gas engineer and an electrician all contend with precisely the same challenges — skilled work whose value customers do not always appreciate, unpredictable quiet periods, late payment, price competition, and the persistent pressure of keeping the diary full. Louis has experienced all of it first-hand, and it informs everything Red Hot Trades does.
So why the move from the tools to marketing?
According to Statista, the trades industry research shows
that effective lead generation is critical. Following HubSpot’s
best practices, we focus on qualified enquiries and continuous improvement.
Red Hot Trades is a marketing agency founded by Louis Newman,
a qualified electrician with years in the trade. He knows exactly
what your business needs, not just what marketing textbooks say.
Most trades businesses are excellent at their own work but have
no reliable system for generating new customers. A specialist agency
provides exactly that system — targeted advertising, professional
online presence, and consistent enquiries.
Louis has spent years on the tools. He has chased invoices, won jobs,
lost jobs to cheaper competitors, and dealt with every kind of customer.
His own trade was electrical work, but he learned something important.
The specific trade changes, yet the underlying realities do not.
Plumbers face the same frustrations as electricians: quiet periods,
late payment, price competition. Louis has experienced all of it,
and it informs everything Red Hot Trades does.
Our Values
There is no sales pitch and no pressure — simply an honest discussion between people who understand the trade, to establish whether we are the right fit for one another.
Every week you will know exactly what we are doing, what it is costing, and what it is returning. We will always give you the honest position — we would far rather share an uncomfortable truth than a comfortable inaccuracy.
We do what we say we will, when we say we will do it. It is a simple standard, yet a surprisingly rare one in this industry. You will never be left waiting on us for an answer.
Your success is the entire purpose of what we do. When your business thrives, ours does too, and you remain a client — which is precisely why we are so committed to delivering results.
LET’S TALK
There is no sales pitch and no pressure — simply an honest discussion between people who understand the trade, to establish whether we are the right fit for one another.
