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Red Hot Trades offers three focused marketing services for tradespeople: paid advertising, social media management, and content and filming. Rather than presenting an exhaustive list designed to inflate a monthly fee, we concentrate on the areas that genuinely generate work — and we deliver each of them properly, from start to finish. Whatever your trade, the following is exactly what you can expect.
Paid Advertising
Paid advertising is the fastest way for a trades business to generate new enquiries — when it is done properly. Occasionally boosting a post and hoping for the best is not a strategy; it creates the impression of activity without producing meaningful results. Effective paid advertising is a genuine discipline, and it is where a great deal of our expertise lies
Clear, regular reporting on your advertising spend and the results it is generating, in plain language You will never be left wondering where your budget has gone or whether it is working. We report the position to you clearly and consistently, whether the news is positive or otherwise.
“Paid advertising is the fastest way a trades business can generate
new leads, when done right. According to HubSpot, effective paid
advertising requires ongoing optimization and testing. We employ
continuous testing and optimization as recommended by industry leaders.”
Social Media Management
Prospective customers research you online before they call — and a professional, active social media presence is what turns that research into an enquiry. When someone finds an empty page, or one where the most recent post is several years old, they begin to question whether the business is still active, whether it is any good, and whether it can be trusted in their home. That doubt costs you work quietly and continuously, without you ever being aware of it.
We resolve this. We maintain your social media with a steady stream of professional, well-presented content,so that anyone who researches you finds a business that is clearly active, established and trustworthy. This work operates constantly in the background, steadily converting hesitation into confidence and prospects into enquiries.
The entire process managed for you, requiring only the occasional photograph of work you are proud of In short, we ensure your online presence reflects the quality of your work — a standard you have already earned.
Content & Filming
Professional photography and video is the single most effective way to stand out from other tradespeople in your area — and because comparatively few of your competitors invest in it, the impact is considerable. People prefer to buy from people, and nothing builds trust more effectively than allowing a prospective customer to see you, your team, your vehicle and your work before they make contact.
To achieve this, we visit you every few months to capture a full set of professional photography and video. A few hours of your time produces months of high-quality content, which we then use consistently across your advertising, your social media and your website. It transforms you from an anonymous name in a list of search results into a familiar, credible professional they already feel they know.
We understand that many people feel uncomfortable in front of a camera at first — it is an entirely natural reaction. Putting you at ease and making the process straightforward is a core part of what we do, and the results consistently justify it.
LET’S GET STARTED
That is perfectly normal, and there is no need to have it worked out in advance. Arrange a free call, and we will assess your business, your trade, your local market and your competition, then advise you honestly on what would make the greatest difference. No pressure, and no unnecessary upselling.
