Frequently asked questions about marketing for trades

Honest, direct answers to the questions tradespeople ask us most often about marketing their business.

Do I need a marketing agency for my trades business?

If you rely on word of mouth and find your diary has unpredictable quiet spells, a marketing agency can give you a steady, controllable flow of enquiries instead. Most trades businesses are excellent at the work but have no reliable system for generating new customers. A specialist agency provides exactly that system — targeted advertising, a professional online presence, and consistent enquiries — so you are no longer dependent on referrals you cannot control.

How much does marketing for a trades business cost?

Red Hot Trades charges one clear monthly fee, with no long-term lock-in, no hidden extras and no unexpected charges. The precise figure depends on your specific requirements and objectives, which is exactly what the initial call is designed to establish. We are entirely transparent about pricing from the outset, so you always know exactly what you are paying and what it is expected to return.

How quickly will marketing generate new enquiries?

Paid advertising can begin generating enquiries within the first few weeks of going live, though the most significant, lasting results come from the months of testing and refinement that follow. This is a long-term engine for your business, built to deliver consistently over time rather than to produce a brief, short-lived spike. We will never make unrealistic promises about overnight results.

Which trades do you work with?

We work with all trades — including electricians, plumbers, builders, roofers, gas engineers, joiners,plasterers, landscapers and tilers. Our founder came through the electrical trade, but the marketing principles apply equally across every trade, because prospective customers think and behave in very similar ways whatever the work involved. If you are a skilled tradesperson seeking more of the right work, our service is designed for you.

I have been let down by a marketing company before. How are you different?

We keep everything transparent and report to you clearly every week on exactly where your budget is going and what it is producing. The common pattern with other agencies is ambitious promises followed by disappointing results, confusing reports, and eventually a gradual disappearance. Having worked in the trade ourselves, we take the opposite approach: if something is not working, you will be the first to know and we will already be addressing it.

I do not have time to manage my own marketing. How much involvement is needed?

Beyond a few hours of filming every few months, no ongoing effort is required from you. We manage the entire process — the advertising, the social media, the tracking and the reporting. You continue to focus on the work you do best, and we take full responsibility for keeping the diary full.

I tried running my own Facebook ads and they did not work. Why would this be different?

There is a substantial difference between boosting an occasional post and running properly structured campaigns with precise targeting, considered messaging, thorough tracking and continuous refinement. It is a genuine discipline that takes considerable time to master — much like your own trade. That gap between a do-it-yourself attempt and a professionally managed campaign is exactly what you are paying us to provide.

Do I need to be comfortable on camera?

No — most people feel some hesitation at first, and putting you at ease is a core part of what we do. There is no script and no pressure, and the majority of our clients are pleasantly surprised by how comfortable it feels and how professional the results look.

How do I know the enquiries are actually coming from your work?

We put comprehensive tracking in place from the very first day, so we can demonstrate exactly which enquiries have come through the campaigns we manage. You never have to take our word for it — you will be able to see the direct relationship between your investment and the results it produces.

What kind of return can I expect?

We’re not going to throw a generic percentage at you — but here’s what we will commit to: you don’t pay a penny until we deliver results. That’s how confident we are in our creative strategy, and it’s a promise most agencies won’t make because they can’t back it up.

Our target with every client is to 3x their current revenue. That’s not a teaser number to get you signed up — it’s the benchmark we hold ourselves to, and it’s exactly why we’re built on a pay-on-results model instead of locking you into a retainer regardless of performance.

What we won’t do is quote you a headline figure before we’ve actually looked at your business — every trade, service area, and starting point is different, and anyone promising you a specific number on a first call is selling spin, not strategy. What we will do is show you exactly how we plan to get you there, and let the results — and the fact that we don’t get paid unless you see them — speak for themselves.

Am I a good fit to work with you?

We’re selective about who we take on — not because we’re precious, but because our model only works when both sides are the right fit. Here’s what we look for:

How much do your services cost?

We work on a fixed monthly retainer. You’ll know exactly what you’re paying each month — no surprise invoices, no hidden extras, and no separate setup fees tacked on top. It’s a simple, predictable cost that makes it easy to plan around.

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FAQ – Marketing for Trades

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The most straightforward way to have them answered is a brief, no-obligation call. We are happy to discuss anything you would like to raise.